Hayley Easto

Everyday tasks (managing email, inquiries, schedules, databases, and all those other specialized tools) can get overwhelming. Sometimes it’s hard to step back, see the bigger picture, and understand how well it’s all working for you. Even the idea of hiring an assistant can be out of reach if you aren’t on top of how these work together.

I can help you organize and streamline your existing procedures, identify new ways to meet emerging challenges, and embed these practices in your operations to form a solid foundation for growth.

How I can help you:

• Work with your team to understand your admin and operational needs and best practices – the essential tasks people do every day, and how well it all works for individuals and the team as a whole
• Provide analysis and specific recommendations to coordinate, streamline and optimize systems
• Identify gaps and opportunities for improvement, and find new tools (or new ways to use existing tools) to meet these challenges
• Develop custom plain language documents (e.g. templates, checklists, onboarding materials, web content, FAQs) to support ongoing capacity building

Communications is more than just picking brand colours and sending out press releases. It’s the cornerstone of your relationship with the public. 

Effective communication with new and existing customers, team members, investors, donors and other stakeholders can transform your operations. From your website and social media pages to your customer or donor correspondence, consistent and professional communications are essential to keep your network engaged and growing. 

I know how to grow a communications strategy from a single static website to a multi-media web presence, with hundreds or thousands of contacts.

I can help you with all aspects of communications strategy, including:

• Setting meaningful, measurable short- and long-term goals, and making a plan to meet them
• Establishing your brand presence across social media platforms
• Making sure your website is working for you (without coding!) 
• Communicating your message effectively and making you more findable online

What you’ll get out of it:

• An analysis of your online presence (website included) to see how it’s working for you and how it could work better 
• Actionable recommendations to improve existing practices or establish new ones
• A custom designed communications plan (including checklists, templates, and style guides) to draft engaging content and distribute it through a variety of platforms 

There have never been so many time-saving tools and platforms. This brings a lot of opportunities to coordinate and streamline essential activities, creating more time and space to serve your mission. 

But each new tool has a learning curve, and adds more complexity through interactions with your existing setup. All of this introduces opportunities for wasted time and unforced errors. Sometimes you find yourself having to pay specialized experts to help you use tools that you already pay for, but don’t fully understand.

Standard platforms like WordPress, Google Workspace and Office 365 have a lot of functions that can streamline operations. But they are underused by busy people who were never formally taught how to use them, and who are too busy to learn now. 

I was an early adopter of these platforms, and I know a lot of ways to use them to save you time, money and hassle. I have always embraced new tools to solve emerging problems, with an eye for coordinating and streamlining existing activities, and ensuring new solutions work for everyone by providing extensive documentation for ongoing training.

What I can do for you:

• Analysis of your existing use of online platforms and specific, actionable recommendations for improvement
• Customized setup of functions on platforms such as Google Workspace, social media pages, specialized databases, etc.
• Detailed, plain language, multimedia training and onboarding for you and your team
• Ongoing coaching/consulting to answer questions as they come up

Nonprofit organizations need streamlined admin and operations, and effective communication, just like any other business. 

But small nonprofits face the catch-22 of not having the capacity to do any of the things they need to do to build their capacity, starting with effective, ongoing fundraising programs. 

I can help get you there with my specialized services for nonprofit organizations, including:

• Helping you identify actionable goals for growth
• Building an ongoing strategy for profitable fundraising and growth
• Supporting Board and operational capacity building for strategy, governance, fundraising, admin and change management