Hayley Easto

No-nonsense tech and admin help
for small businesses and community leaders.

Small Businesses

You got into the business because you're great at what you do - but you never learned technology and admin in school.

Need help streamlining your to-do list?

Political Campaigns

You're running for office without a big team behind you (yet).

Need support building your campaign?

Non-profits

You've got a lot to do - governance, fundraising, everyday operations - and not enough funding for staff.

Need help getting on top of it?

Services

Online Presence

Nothing fancy, just basic online visibility.

Whether you need a web identity built from scratch, or just a strategy session and some tips for next steps, I’ve got your back.

Workflow Improvement

Take control of your inbox, your calendar, and your time.

Do you ever feel overwhelmed by keeping up with your admin work?

I can help you find ways to streamline your to-do list and build a solid administrative foundation.

Coaching and Consulting

Personalized training for the technology you rely on every day.

I can help you figure out what platforms and software your business needs (and doesn’t need) - and how to make the best use of them.

SOPs and Documentation

Get all that business information out of your head and into a more useful form.

Handbooks
Procedural manuals/ SOPs
Onboarding materials
Customer FAQs

WordPress

There’s a lot you can do with WordPress - but there's a lot to learn.

Whether you're just getting started, or you need help untangling a thorny problem, or figuring out where to go next - I can help.

Docs and Sheets

Google Workspace has so many ways of making your life easier - with or without AI.

There are so many ways things you can do to save time, money and frustration, so you can focus on what you're great at.

Non-Profits

Does your non-profit organization need help getting organized?

I can help you streamline and optimize everything from daily procedures to board restructuring (along with fundraising [LINK]).

Engagement-Based Fundraising

Building and organizing a community isn't free.

People will give money to good causes (yours included) if it's a meaningful part of organizing a strong community. I can show you how to build this foundation.

Campaign Organizing

Hit the ground running when you launch your municipal campaign!

I’ve got everything you need to launch and run a great campaign - checklists, templates and a plan (and a website if you need one!).

How can I help you?

About Me

I love helping people use technology better.

I went to school for interdisciplinary environmental studies. I was an organizer for a large nonprofit organization, I ran local political campaigns, and I did communications in a government policy office for nearly a decade.

Since then I have worked in many industries, across sectors: nonprofit governance and fundraising, hospitality, office management, virtual assistance, web development (and amateur homesteading – you should try my olive sourdough bread!).

I am still an environmentalist (I blog about it here). I have come a long way from policy analysis and activism, but I am more passionate than ever about supporting small business people and community organizers who do essential work building resilient futures.

Nobody should be held back by their unfamiliarity with technology that could help them save time or meet new challenges.

That’s why I’ve devoted my career to helping them understand how to use technology to achieve their goals – without burning out.

Career Highlights

Decades of experience using WordPress, Google Workspace and Microsoft Office in diverse environments
Led web development projects for large, fast-growing nonprofit organizations
Managed high-growth local political campaigns
Owned and sold a successful restaurant in Toronto's Danforth neighbourhood
Supported many teams and leaders in streamlining their admin operations
Planned, drafted, wrote and distributed countless documents such as reports, press releases, technical papers, governance and procedural documents, training materials