Hayley Easto

About Me

I love helping people use technology better.

I went to school for interdisciplinary environmental studies. I was an organizer for a large nonprofit organization, I ran local political campaigns, and I did communications in a government policy office for nearly a decade.

Since then I have worked in many industries, across sectors: nonprofit governance and fundraising, hospitality, office management, virtual assistance, web development (and amateur homesteading – you should try my olive sourdough bread!).

I am still an environmentalist (I blog about it here). I have come a long way from policy analysis and activism, but I am more passionate than ever about supporting small business people and community organizers who do essential work building resilient futures. 

Nobody should be held back by their unfamiliarity with technology that could help them save time or meet new challenges.

That’s why I’ve devoted my career to helping them understand how to use technology to achieve their goals – without burning out.

Mission

I help small businesses and community leaders reach their technical, organizational and administrative goals by:

  • Empowering people to remove barriers and maximize new opportunities
  • Recognizing and building on existing skills, knowledge and talents
  • Developing sustainable organizational structures, systems and workflows 

Vision

My vision is to help build strong, resilient communities from the ground up.

I believe that when people have the right tools, smooth workflows, and solid organization, they can focus on what matters most: supporting their communities and building resilient futures.

Values

I am committed to plain-language, no-nonsense, respectful communication.

I believe that you don’t need a tech background to be a successful community or business leader

I do not use generative AI (although I do use chatbots for research assistance).

I am committed to ensuring that folks from historically marginalized groups get the straightforward tools and respect they deserve to succeed.

I believe in building partnerships and collaborations with local small businesses and organizations

Career Highlights

  • Decades of experience using WordPress, Google Workspace and Microsoft Office in diverse environments
  • Led web development projects for large, fast-growing nonprofit organizations
  • Managed high-growth local political campaigns
  • Owned and sold a successful restaurant in Toronto’s Danforth neighbourhood
  • Supported many teams and leaders in streamlining their admin operations
  • Planned, drafted, wrote and distributed countless documents such as reports, press releases, technical papers, governance and procedural documents, training materials