Get to know your community and build your network – and establish these principles into your operations.
The most successful political organizer I’ve ever known told me campaigning is easy: “find people who say they’ll vote for you, and then on election day, make sure they vote.” So it’s really just a matter of record-keeping!
This is an important lesson for nonprofits who rely on members and fundraising. It’s not enough to organize events that raise awareness (but lower funds) , and to keep hitting the same small pool of active volunteers and their personal networks for donations.
The challenge is to get to know your community and build your network – and establish these principles into your operations. Then, you will be able to act strategically to engage with your supporters in a way that’s meaningful to both of you. Building this infrastructure will ensure that your community and network can continue to support you while you focus on the mission.
I’ve helped organizations large and small work their way through this, to develop a sustainable and resilient organization. Get in touch today to talk about how this could look for you.