WordPress is a website platform, but it’s so much more than that. The cool thing about it is that it’s open-source, which means that anyone who knows how to can develop specialized functions and features that you can download and install (these are called “plugins” – they’re like apps, for your website).
That’s why huge websites like Disney, TechCrunch and Microsoft, and smaller ones like yours and mine, can use the same platform. We just have different plugins.
These can be really useful for helping
- display and organize your content
- operate e-commerce
- supporting SEO (search engine optimization) to make your website more findable
- tracking and managing contacts
- distribute social media content
More plugins make your site more complicated and more difficult to manage, but you don’t need as many as a lot of consultants might want you to think. I can help you set up your WordPress site so that it can do what you need, and you’ll be able to manage most of it yourself on an ongoing basis.