There’s so much more to your online presence than social media. Your website plays a critical role in your business. It’s not just about SEO and being findable on Google (although that’s important too!).
Your website should:
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- Build credibility and identity within your industry
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- Show potential customers what differentiates you from your competitors
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- Anticipate and answer sales inquiries so that potential customers can have their questions answered without having to reach out to you
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- Help customers find the support they need after they purchase their product or service
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- Reliably provide up-to-date information about your operation not only to actual and potential clients, but also team members, funders, vendors, partners, etc
Content is very important, but it won’t do any good if people can’t find it when they need it. And sometimes they don’t even know it’s there! It’s important to carefully think not only about your mission and goals, but also about your audience, and whether they can find what they need on your website.
There are many consultants who can make you a beautiful website. However they can be very expensive, and they often give you much more than you need/can manage, while still missing out on essential things. They can lock you into contracts with products that may not serve your purpose, or handcuff you by setting up something that requires specialized skills to maintain.
Here’s a secret: If your business is small and you don’t need any fancy functions on your website, then it’s pretty easy to make and maintain one, without a massive and complicated contract with a design firm. You just need WordPress.
With my decades of experience using WordPress, as well as UI/UX, customer service, knowledge management and small business operations, along with your team I can analyze your WordPress website, then refresh or rebuild it to make sure it meets your needs.
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